The chart of the day comes courtesy of ETFdaily news. It shows that while the market has been rallying off late and the Vix has been hitting lows near the 13 level, the CSFB fear gauge has surged to a record high. This shows that institutional investors have been buying out of the money put hedges in large amounts and are not believers in this rally:
The Power Of Brand In Franchising
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A powerful brand is a franchises biggest asset. The strength of the brand
attracts and retains customers, and will draw prospective franchisees who
are kee...
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